EU launches probe into Apple, alleging violations of Bloc’s tech rules

The European Union has launched a new investigation into technology giant Apple, accusing the company of violating the bloc’s tech rules with its App Store practices.

The EU Commission announced that a formal notice has been issued to Apple regarding the investigation under the Digital Markets Act (DMA). The investigation is based on claims that Apple’s App Store rules hinder app developers.

The statement highlighted that developers distributing their apps via the App Store should, under EU law, be able to inform their customers about alternative and cheaper purchase options and direct them to such offers.

It pointed out that Apple has failed to meet these criteria, and the company’s conditions governing its relationship with app developers, including the App Store’s steering rules, do not comply with EU regulations.

The Commission also noted that it has launched this new investigation because of Apple’s basic technology fees and the new contract requirements imposed on third-party app developers and app stores.

Thierry Breton, the EU Commissioner for the Internal Market, remarked on social media, “Apple’s new motto should be ‘think different.'”

“Apple has been stifling innovative companies and failing to offer consumers new opportunities and choices for far too long,” Breton commented, adding that additional steps are being taken to ensure the App Store and iOS comply with the DMA.

Under the EU’s tech rules, large companies and digital platforms like Apple are subject to stricter regulations. Firms found to violate EU digital laws can face fines of up to 10% of their global turnover.