Turkish Olympic shooter Yusuf Dikec moves to trademark viral pose
At the Paris 2024 Olympic Games, Sevval Ilayda Tarhan won a silver medal with Turkey in the 10-meter air pistol mixed team competition, Paris, August 1, 2024 (AA Photo)
Türkiye’s Olympic pistol champion, Yusuf Dikec, has taken a significant step to protect his iconic pose that captured the world’s attention at the Paris Games. Dikec has officially filed a trademark application for the pose with the Turkish Patent and Trademark Office (TURKPATENT).
Trademark filing to protect viral pose
Dikec’s coach, Erdinc Bilgili, confirmed on Monday that the decision to trademark the pose was made after discovering several unauthorized trademark registration attempts.
“After being informed of numerous trademark registration initiatives carried out without Yusuf Dikec’s knowledge, we submitted an application about a week ago,” Bilgili stated. He also mentioned that “other applications have been rejected.”
The viral nature of Dikec’s pose has led to the creation of various merchandise items featuring his likeness.
Dikec explained the practical reason for his now-famous hand-in-pocket technique, saying, “I only do it to keep my body more stable, to keep my balance. There’s nothing more to it.”
Online memes and global recognition
Dikec’s relaxed and confident stance at the Paris Games quickly became a viral sensation, inspiring a flood of memes online.
Many compared his pose to the iconic stance of the fictional spy James Bond. Even Tesla founder Elon Musk shared a video of himself imitating the pose.
The stance gained further recognition among athletes, especially after Dikec won Türkiye’s first medal in the mixed-team 10m air pistol event with his teammate Sevval Ilayda Tarhan.
Swedish pole vaulter Duplantis celebrates record with Dikec’s pose
The Dikec pose first gained international recognition when Swedish pole vaulter Armand Duplantis broke his world record with a 6.25-meter jump.
After his victory, Duplantis struck the Dikec Pose at Stade de France. This move quickly caught on, with Duplantis’ gesture going viral and cementing Dikec’s influence beyond the realm of shooting sports.
More athletes soon followed Duplantis’ lead. Nina Kennedy from Australia, who secured gold in the women’s pole vault with a 4.9-meter jump, celebrated her win with the Dikec Pose.
Jamaican discus thrower Roje Stona also joined in, marking his Olympic record of 70 meters with the same gesture.
The Dikec pose continued to gain popularity among Olympians, symbolizing their triumphs on the global stage.
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