Turkish broadcaster TRT’s captivates millions with Euro 2024 coverage
The photo shows the official logo of Türkiye's national broadcaster TRT. (AA Photo)
The 2024 European Football Championship, hosted by Germany and kicking off on June 14, featured 51 thrilling matches broadcast live on the national public broadcaster of Türkiye TRT channels.
With its extensive international broadcasting experience and numerous organizational feats, TRT delivered world-class coverage throughout Euro 2024.
The excitement extended beyond TRT 1 to TRT Spor, the digital platform Tabii and Radio 1.
TRT faced significant challenges from the tournament’s outset because of UEFA’s stringent signal reduction and encryption policies, primarily targeting Türkiye.
Despite these obstacles, TRT brought all the excitement of Euro 2024, including the Turkish National Team’s matches, to football fans.
TRT achieved record-breaking viewership numbers during the Turkish national football team’s matches, setting new ratings records.
Measurements revealed TRT broadcasts achieved record viewership, especially during the Turkish National Team’s knockout matches against Austria and the Netherlands.
Despite disputes with UEFA, TRT reached three out of every four open televisions.
Key ratings:
- Türkiye vs. Austria – TRT 1 AB: 24.20 rating, 67.87 share
- Netherlands vs. Türkiye – TRT 1 AB: 26.08 rating, 73.42 share
TRT captivated audiences with match broadcasts and provided unique pre- and post-game content, delivering every moment of excitement to football fans.
TRT conveyed the spirit of the European Football Championship through impression tapes showcasing host cities’ historical and cultural landmarks, interviews with football fans from across Europe and conversations with legendary footballers and coaches.
During the tournament, TRT also achieved several broadcasting milestones.
Despite being Tabii’s first sports broadcasting venture, the international digital platform provided a seamless viewing experience throughout the championship, attracting 14 million monthly viewers.
For those unable to watch on TV, Radio 1 and the TRT Dinle app garnered significant interest, achieving record-high listenership, especially during the Turkish national team’s matches.
