World’s largest industrial trade fair to host 127 Turkish firms
Exterior view of the Hannover Messe building, which hosts one of the world’s largest industrial trade fairs, in Hanover, Germany, taken on Jun. 1, 2022. (Adobe Stock Photo)
Hannover Messe, one of the world’s foremost industrial trade fairs, will take place next week from Monday to Friday in Hanover, Germany, with the participation of 127 Turkish industrial companies.
Turkish industrialists will showcase their latest innovations and products to visitors from Germany, one of Türkiye’s key export markets, as well as other countries. Startups from Tekhnopark Istanbul will also be featured in the fair.
The fair, traditionally held in early spring in the capital of Lower Saxony, this year will focus on “Shaping the Future with Technology” and “Artificial Intelligence and Industrial Transformation” as its key themes.
Now in its 78th edition, Hannover Messe is expected to host more than 4,000 companies from over 150 countries, including 1,200 from Germany. Chancellor Olaf Scholz, who is set to leave office soon, will open the fair for the final time in his current term.
Hannover Messe, launched in 1947 after World War II, has hosted Türkiye under a national participation program since 1992.
This year’s partner country will be Canada, which has been feeling trade tensions with the U.S. Türkiye previously served as the fair’s partner country in 2007.
Last year, the event attracted nearly 130,000 visitors from 150 countries, and this year’s attendance is expected to be even higher.
Opportunity to showcase Türkiye’s industrial potential
Sekib Avdagic, head of the Istanbul Chamber of Commerce, said Hannover Messe not only boosts the confidence of Turkish businesses but also provides them an opportunity to demonstrate their innovation and high potential to the world.
“The fair reminds us all again that Turkish industrialists should keep their ability to be pioneers in innovation alive,” Avdagic said.
He described Hannover Messe as a key platform where global economic leaders come together, adding, “With 78 years of experience, Hannover Messe is a source of inspiration for Istanbul.
I believe that attending this year’s fair—whether as a participant or a visitor—will be highly beneficial, enlightening, and a great opportunity for building new collaborations.”
