Türkiye’s internet users favor messaging apps as top activity

In Türkiye, messaging applications are the top reason for internet use, with 95.5% of Türkiye’s internet users connecting through platforms like WhatsApp, Messenger, Skype, Bib, and Viber in the past three months. This data comes from the latest Household Information Technology Usage Survey conducted by the Turkish Statistical Institute.

The surge in internet usage across the country is driven by infrastructure investments and improvements in internet speeds, allowing a broader audience to access and utilize digital technologies. The widespread adoption of smartphones, the rise of social media platforms, video-sharing sites, and growing popularity of digital gaming have particularly captivated the younger generation, leading to increased online engagement.

Beyond messaging, individuals are utilizing the internet for a variety of personal activities, from making voice and video calls to sharing content on social media, sending emails, listening to music, and conducting online banking.

Women lead in voice and video calls

According to the survey, messaging was closely followed by voice and video calls as a popular use of the internet.

An impressive 93.5% of individuals used applications like WhatsApp, Facetime, Messenger, Skype, and Snapchat for this purpose, with 94.7% of women leading the way in using these services.

Men spend more time watching YouTube

When it comes to consuming content on social media, 87.5% of respondents used the internet to share content on platforms like Instagram, Facebook, and X (Twitter). Interestingly, men were more active, with 89.4% sharing content compared to 85.5% of women.

Additionally, 80% of individuals turned to platforms like YouTube, Daily Motion, and Twitch for video streaming, with a slightly higher percentage of men (80.9%) than women (78.9%) watching videos online.

Online subscriptions grow in popularity

Online subscriptions for music, film, and TV shows also gained traction, with 23.9% of respondents paying for music services and 23.1% subscribing to streaming services for films and TV series in the last three months. Additionally, 22.5% of participants purchased bus, train, or plane tickets online, while 19.1% subscribed to internet or mobile phone services, 18% downloaded software, and 13.3% bought tickets for events like concerts, cinema, sports, or fairs through online platforms.

This surge in internet usage for various purposes highlights the growing role of digital platforms in daily life in Türkiye. As the digital landscape continues to evolve, the nation’s internet habits are expected to become even more diverse.