Türkiye partners with Real Madrid featuring Arda Guler to attract global investors
Arda Guler of Real Madrid warms up prior to the La Liga week 2 football match between Real Madrid and Real Valladolid, Madrid, Spain, August 25, 2024. (AA Photo)
The Presidency of the Republic of Türkiye Investment Office has entered into a strategic partnership with Spanish football giant Real Madrid.
As part of the agreement, “Invest in Türkiye” advertisements will be prominently featured during the football club’s home matches. The high visibility of these ads will expose millions of fans worldwide to Türkiye’s attractive investment climate and opportunities.
Matches featuring high-profile players, such as Turkish Real Madrid star Arda Guler and Kylian Mbappe, are expected to draw significant attention.
The partnership aims to leverage this visibility to highlight Türkiye’s potential to international investors.
Showcase during 19 Real Madrid matches
Investment Office President Ahmet Burak Daglioglu announced the collaboration during an interview with CNBC-e, unveiling a major promotional campaign. The initiative is designed to broaden Türkiye’s global outreach by tapping into the vast audience of the football club’s fans.
The “Invest in Türkiye” campaign will be showcased during 19 home matches, reaching an estimated 210 million to 220 million viewers across more than 150 countries. The initiative seeks to bolster Türkiye’s image as an attractive destination for foreign investment, enhancing its profile on the global stage.
