Turkish Airlines recognized as Türkiye’s most valuable brand for 7th year

Turkish Airlines has once again been named Türkiye’s most valuable brand, maintaining its top position on the list for the seventh consecutive year, with a brand value of $1.985 billion.

According to a statement from Turkish Airlines’ Press Office, the 2024 “Türkiye 100 – Türkiye’s Most Valuable Brands” report by international brand valuation firm Brand Finance has been completed. Turkish Airlines, as it has from 2018 to 2023, continues to hold the number one spot this year.

Turkish Airlines has also advanced in global rankings, climbing two places to secure the sixth position in Brand Finance’s 2024 list of the “Top 10 Strongest Global Airline Brands.”

In the statement, Turkish Airlines Chairman and Executive Committee President Prof. Dr. Ahmet Bolat expressed pride in being chosen as Türkiye’s most valuable brand for the seventh time in a row.

“This achievement motivates the entire Turkish Airlines family towards even greater success. We will continue to enhance our contributions to Türkiye, our economy, our employment, and all the sectors we are stakeholders in. We will continue to soar high,” Bolat said.

This recognition not only reflects Turkish Airlines’ consistent performance but also underscores its significant role in boosting Türkiye’s economic presence globally.