Türkiye faces potential loss of Russian tourists amid all-inclusive debate
Russian tourists exit the airport as they arrive in Antalya, Türkiye, June 29, 2021. (IHA Photo)
Turkish resorts, especially in Antalya, are expressing concerns over losing their core Russian market if the all-inclusive model is eliminated.
An anonymous tourism sector source told RIA Novosti that hotels are reluctant to abandon the popular system, which attracts significant numbers of Russian visitors.
“The removal of all-inclusive services could reduce interest among Russian tourists, as this is a key factor in their choice of destination,” the source stated.
The system is valued for its convenience and affordability, enabling hotels to maintain a steady stream of Russian travelers, who represent a critical share of the market.
Calls to reevaluate all-inclusive system
Ertan Ustaoglu, head of Türkiye’s Small Hotels Association, has previously criticized the all-inclusive model for encouraging unhealthy habits and limiting tourists’ exploration of Türkiye’s cultural and natural attractions.
Similarly, Kaan Kavaloglu, head of the Mediterranean Hotel and Business Association, proposed alternatives such as offering tailored packages like “alcohol-free” vacations, which cater to specific preferences.
Despite these suggestions, industry experts remain divided. While such changes aim to diversify the tourism sector, they pose risks of alienating existing markets.
Rising costs make all-inclusive more appealing
The Russian Tourism Association highlights that dining within an all-inclusive resort is significantly more economical than eating out, especially as restaurant prices in Türkiye have surged fivefold in the past two years.
Alexander Lira, sales director for the online travel aggregator Travelata, attributes these rising costs to inflation and increased meat and product expenses.
Antalya’s Tourism Advisor Osman Ayik emphasized that a complete elimination of the all-inclusive system is unlikely. However, he acknowledged that variations may emerge to address diverse tourist needs and rising vacation costs.
Türkiye’s tourism industry is critical to its economy, with President Recep Tayyip Erdogan announcing ambitious goals for 2024: attracting 60 million tourists and generating $60 billion in revenue.
The debate surrounding the all-inclusive model underscores the delicate balance required to achieve these targets while adapting to evolving market dynamics.
