Mugla shines as top destination for British tourists

Mugla, known for its natural beauty and ancient cities, remains a top destination for both domestic and international tourists. The province, home to renowned spots like Bodrum, Marmaris, and Fethiye, has welcomed 1,251,796 visitors between January 1 and June 30, 2024.

According to Mugla Governor Idris Akbiyik, British tourists top the list, accounting for 594,991 of the total. Akbıyık emphasized the importance of the UK as a primary market for Mugla and Türkiye. Following the UK, the top sources of tourists are Russia (116,623), Poland (101,938), Germany (80,923), and the Netherlands (30,134).

Growth in Tourist Numbers

Governor Akbıyık noted a 12% increase in tourist numbers compared to the same period last year. He expects this upward trend to continue in the coming months.

Last year, Mugla hosted approximately 3 million tourists. In addition to foreign visitors, the province sees a significant influx of domestic tourists, with around 7 to 10 million locals visiting annually

Idris Akbiyik

Highlighting Mugla’s appeal, Akbıyık mentioned its luxurious accommodations, rich history, and natural beauty. The province is not only known for its sea, sand, and sun but also for its ancient cities and year-round cultural, artistic, and sporting activities.

Challenges ahead: Rising prices

Suat Esin, Chairman of the Türkiye Travel Agencies Association (TURSAB) Marmaris Region Representative Board, echoed the growth in British tourist numbers, particularly in Marmaris.

“Our main market is the UK, and we have seen consistent growth,” Esin said. “Since the first flights from the UK in early March, numbers have increased steadily.”

However, Esin expressed concerns about the impact of rising prices on tourism.

While there is numerical growth, it does not reflect in spending. The increase in prices negatively affects tourism. Both local and general governments need to address this issue urgently, or we may face significant problems in the coming years

Suat Esin

Despite the challenges, Esin remains optimistic about continued interest from British tourists in the coming months.