Mercedes forecasts tight automotive sales for Türkiye in 2025

Sukru Bekdikhan, CEO of Mercedes-Benz Automotive and President of the Automobile Group, noted that automotive sales may face challenges in 2025 because of an anticipated global economic slowdown, a shift from the high sales levels recorded in 2023 and 2024.

Commenting on Mercedes’ performance over the first 10 months of this year, Bekdikhan observed that sales have been consistent with 2023 levels, supported by targeted campaigns and available stock, including adjustments related to the special consumption tax for the new year.

“With the sales we aim to complete by the end of the year, we are set to close out with results surpassing our initial projections,” Bekdikhan said.

Looking to the future, Bekdikhan highlighted expected developments in charging infrastructure and the introduction of new manufacturers with innovative vehicle models, which are set to drive further progress in the transition to electric vehicles.

“This year, we introduced the refreshed EQA and EQB models, as well as the updated EQS and EQE 280, to the Turkish market. Most recently, we added the electric version of the iconic G-Class, which has maintained its distinctive angular design for 45 years, to our product portfolio, Bekdikhan exemplified.

Currently, one in every six vehicles sold in Türkiye is electric, with Mercedes holding a 6% share of this market. Bekdikhan also referenced Mercedes’ “Ambition 2039” strategy, targeting full carbon-neutral production, anticipating that by 2039, electric and plug-in hybrid vehicles could account for 50% of global sales.