Lamborghini surpasses 10,000 deliveries, topping revenue charts in 2024
Close-up of the iconic Lamborghini logo on a black vehicle hood, accessed on Mar 23, 2025. (Adobe Stock Photo)
Lamborghini achieved historic records in both revenue and sales in 2024, as it generated €3.09 billion ($3.4 billion) in revenue, surpassing the €3 billion mark for the first time in its history.
According to the company’s press release published on Thursday, the Italian luxury sports carmaker saw a 16.2% increase in revenue compared to 2023 and reported an operating profit of €835 million ($906 million), reflecting a 15.5% year-on-year rise. Meanwhile, sales grew by 5.7%, reaching a total of 10,687 units.
The Huracan model sold 3,609 units, while 1,406 units of the Revuelto were delivered. Production of the Aventador has ended to make way for its hybrid successor. The best-selling model was the Urus crossover, with 5,662 units sold.
Hybrid transition, electric vehicle ambitions
Lamborghini achieved this record-breaking performance amid its transition toward hybrid powertrains. Following the launch of the V12-powered Revuelto in 2023, the company introduced a hybrid version of the Urus.
The entire production run of this model is already sold out through 2026. The Huracan’s successor, the Temerario—equipped with a twin-turbo V8 engine—was unveiled in August 2023.
The company is also actively preparing for its first fully electric vehicle.
CEO Stephan Winkelmann highlighted the company’s growth across its three key markets, stating, “These results showcase the strength of our extraordinary team and fill us with confidence and determination as we face the next challenges in the sector, continuing to combine performance, exclusivity, and innovation.”
Lamborghini’s first all-electric model is expected to hit the market in 2029.
