Imports claim nearly 70% of Turkish auto market

In the first half of 2024, imported vehicles continued to dominate Türkiye’s automobile and light commercial vehicle market, capturing 69.27% of total sales. The share of domestically produced vehicles stood at 30.72%.

According to data compiled by the Automotive Distributors and Mobility Association (ODMD), Türkiye’s total car and light commercial vehicle sales increased by 3.7% compared to the same period last year, reaching 577,981 units.

Sales breakdown

• Total sales: 577,981 units
  • Domestic vehicles: 177,591 units
  • Imported vehicles: 400,390 units

The increase in sales was driven by a 7.3% rise in car sales, which totaled 462,955 units. However, sales of light commercial vehicles fell by 8.7% to 115,026 units.

Historical trends

Over the past five years, imported vehicles have consistently outperformed domestically produced ones in sales. Here’s a look at the market share distribution:

• 2020:
  • Domestic: 43.2%
  • Imported: 56.79%
• 2021:
  • Domestic: 42.84%
  • Imported: 57.15%
• 2022:
  • Domestic: 43.44%
  • Imported: 56.55%
• 2023:
  • Domestic: 38.13%
  • Imported: 61.86%
• 2024:
  • Domestic: 30.72%
  • Imported: 69.27%

Leading brands

Domestic sales

• Fiat Led the market with 71,021 total sales, of which 62,130 were domestically produced.
• Renault sold 65,042 units, including 46,292 domestic vehicles.
• Toyota achieved 28,330 total sales, with 19,580 being domestic.
• Hyundai sold 29,771 units, with 18,968 domestic sales.
• Ford recorded 44,962 total sales, with 16,878 domestic units.
• Togg registered 13,021 total sales.

Imported sales

• Volkswagen topped the imported sales list with 41,907 units.
• Chery sold 34,501 units.
• Peugeot achieved 32,373 sales.
• Citroen sold 29,931 units.
• Ford imported sales stood at 28,084 units.