Hepsiburada clocks a sale every 12 seconds during ‘Legendary November’ campaign

Turkish e-commerce platform Hepsiburada achieved a sales rate of one sale every 12 seconds during “Legendary November.”

Hepsiburada shared insights into consumer shopping trends following its record-breaking “Legendary November” campaign.

According to the Hepsiburada report released on Dec. 2, the company, known for offering significant discounts, doubled its impact this year, enabling households to save ₺8 billion in 2024 compared to ₺4 billion in 2023.

Key highlights of campaign

• Visits: The platform recorded 500 million visits during November, with an average of 12 items sold every second.
• Peak shopping time: The most popular shopping hours were between 5:00 PM and 6:00 PM.
• Top shopping cities: Beyond Türkiye’s three largest cities, Bursa led in sales, followed by Kocaeli, Antalya, Adana, and Konya.
• Record-breaking day: On November 11, the most active shopping day, Hepsiburada visits increased by 20% compared to the same day last year, setting a new record.

Popular product categories

1. Electronics:
   • Robot vacuums: Sales doubled compared to last year, reaching nearly 49,000 units.
   • Carpet cleaners: Sales grew 11-fold, totaling 33,000 units.
   • Vacuum cleaners: 100,000 units sold.
   • Coffee machines: 65,000 units sold.
   • Other popular items included smartphones, laptops, tablets, monitors, and accessories like cases and wireless earphones.
2. Jewelry:
   • 22-karat gold bracelets: A favored choice for their discounted prices and investment potential.
3. Cosmetics:
   • Top-selling items included skincare, haircare products, and makeup.
4. Fashion:
   • Trending items: knitted sweaters, oversized shirts, comfy leggings, and sweatshirts.
5. Mother-baby products:
   • Bestsellers: breastfeeding support items, thermometers, baby hygiene products, and clothing.
6. Home and kitchen:
   • Popular choices: pressure cookers, breakfast sets, glassware, and storage containers.
   • Kitchenware products such as cooking utensils and thermoses also attracted significant interest.
7. Essential goods:
   • High demand for paper towels, toilet paper, and cleaning products.
   • Snacks and breakfast items topped the food category.

Small, medium enterprises drive majority of sales

• Small and Medium Enterprises (SMEs) played a major role, accounting for 69% of all sales on the platform.
• Campaigns: A total of 650,000 promotions were launched during the period.
• Top SME Cities: Corum, Bursa and Kayseri stood out for their sales performance.

Delivery milestones

• HepsiJET, the platform’s logistics arm, covered 11 million kilometers during November, delivering 606 packages per minute.
• Beyond major cities, the districts of Nilufer, Osmangazi, Muratpasa and Seyhan saw the highest delivery volumes.