Cola Turka sees explosive growth amid consumer boycott of US products in Türkiye

Cola Turka, a popular Turkish soft drink brand owned by Japan’s DyDo Group Holdings, has experienced an extraordinary surge in sales, soaring over tenfold between January and September 2024. This increase follows a widespread consumer boycott of U.S. products, fueled by growing public sentiment amid Israel’s war on Gaza.

Boycott effect: Local brands on rise

The nationwide boycott campaign has led to a significant rise in interest in locally produced cola brands. As consumers have shifted their preferences toward domestic options, brands like Cola Turka have experienced a sharp boost in sales.

This shift in consumer behavior has also paved the way for these brands to venture into international markets, marking the beginning of a new export journey for locally produced Turkish beverages.

Cola Turka’s journey: From Türkiye to Japan’s DyDo Group

Launched in 2003 with strong “Turkish” branding by Yildiz Holding, Cola Turka was later sold to DyDo Drinco, a Japanese beverage company, in 2015, alongside other Turkish brands like Saka and Camlica.

DyDo Group Holdings owns a one-third stake in the brand, and the surge in Cola Turka’s sales is largely attributed to the ongoing cola boycott, which has made domestic beverages more appealing to Turkish consumers.

Expanding horizons: Turkish cola now available in 12 countries

DyDo Drinco Türkiye has rapidly emerged as one of the most important players in the international beverage market. With five production facilities and approximately 600 employees, the company accounts for 10% of DyDo Group Holdings’ consolidated net sales.

Its products are currently available in 12 countries, primarily in Europe, including Türkiye. The growth in both domestic and international markets has generated excitement, as the Turkish cola brand continues to increase its global presence.