Hepsiburada breaks web traffic records with ‘Legendary 11.11’ campaign

Hepsiburada‘s “Legendary 11.11” sales campaign set new records for web traffic and visitor numbers. According to a company statement, visits to the platform increased by 20% compared to the previous year.

The company emphasized the overwhelming demand for the car Kia Picanto 2024, which went on sale at 10 a.m. on Nov. 11. All 90 units, priced at ₺899,000 ($26,162), sold out in less than a day. The highest demand came from Istanbul, Antalya and Bursa, demonstrating strong interest from major cities.

Popular items included wireless vacuums, coffee machines and gold jewelry, with 10-gram 22-carat gold bracelets topping the jewelry category. Other high-demand products were high-performance laptops and smartphones with diverse color and storage options.

In the personal care and cleaning categories, laser hair removal devices and robot vacuums were bestsellers, alongside automatic espresso machines. Tablets and laptops also ranked among the most popular purchases.

Hepsiburada continues to offer discounts across multiple categories throughout November, gearing up for “Legendary Friday” on Nov. 29, with deals in technology, fashion, and more.