General Atlantic to invest $500M in Turkish software company Insider

U.S.-based private equity firm General Atlantic is set to invest $500 million in Insider, a Turkish software company specializing in multi-channel marketing and customer engagement.

Founded in Türkiye in 2012, Insider provides a unified platform that allows businesses to deliver personalized and multi-channel customer experiences. The company integrates customer data from various channels, enabling marketing and e-commerce sites to predict customer behavior using artificial intelligence (AI). Insider plans to go public within the next three years.

In February 2022, Insider received significant investment led by the Qatar Investment Authority (QIA), achieving unicorn status as a result. The recent investment proposal from General Atlantic marks another important step in the company’s growth. An Insider representative noted that the agreement is not yet finalized and remains tentative, while General Atlantic has not issued a statement on the investment.

Collaboration with major brands

Insider works with over 1,200 corporate brands, including one-third of the companies listed on the Fortune Global 500. Notable clients include Singapore Airlines, Estée Lauder, Samsung, Vodafone, Allianz, Toyota, New Balance, IKEA, GAP, L’Oréal, Santander, BBVA, and Marks & Spencer.