Tesla cuts prices in Türkiye and worldwide

Tesla, the electric car manufacturer whose sales in Europe and Türkiye have fallen significantly, has made an ambitious price move and lowered the price tag of the Model Y produced in Germany by $2,100-$3,200 in one day.

Tesla, the U.S. manufacturer whose sales charts are slowing down globally, reduced the prices of Model Y, which is produced in Germany and defined as Elon Musk’s secret pawn, by 2,000 euros to 3,000 euros ($2,100-$3,200) in one day.

In addition, Tesla started taking orders with a $1,500 deposit for the Model Y, which it opened for pre-order in Türkiye.

Tesla, recently in the news for layoffs, has implemented a new sales strategy to compete with Chinese automakers. Particularly in Europe, Tesla has made price adjustments to be more competitive. It appears a similar pricing strategy is being applied in the Turkish market.

After a strong initial showing in Türkiye with 10,000 online orders in the first week of April 2023, Tesla paused sales to manage deliveries. This led to a significant drop in interest by the end of 2023. To address this, Tesla implemented a price adjustment in the first quarter of 2024, hoping to reignite sales that had fallen to just 375 orders.

Emptiest version

The Model Y received a significant price reduction, placing it in the 10% special consumption tax bracket. Starting April 19, 2024, the rear-wheel drive version can be pre-ordered for a starting price of $55,000. Despite the price cut, this Model Y boasts a respectable 455-kilometer range and delivers a thrilling 0-to-100-kilometer acceleration in just 7.5 seconds. However, this introductory offer is limited to the white exterior color.

Price goes up to $76,683 with 1 addition

For a sportier look, you can upgrade to 20-inch wheels for an additional $1,968 (₺64,160). If you prefer increased towing capacity, a rear drawbar can be added for $1,188.

But what really stands out is the enhanced autopilot and full self-driving capability that distinguishes Tesla from other vehicles. The limited package of these applications, which allow features such as navigation and autopilot while driving, is $3,374 and the full version is $6,748. However, when you want to buy this equipment, the tax bracket of the vehicle changes and the starting price increases to $76,683. If you want to buy this vehicle with all the extra accessories and equipment, then the price tag rises to $93,000, equivalent to the starting price of the Model Y’s twin-engine 4WD version.

Source: Newsroom