Millions of goldfish die due to inappropriate care during Nowruz celebrations in Iran

In Iran, goldfish have long been a symbol of “life, water, and new beginnings” during the Nowruz festivities. However, the massive demand for these fish during this period, paired with improper care, puts their lives at risk while undermining the philosophical and spiritual significance of Nowruz.

Cultural importance of Nowruz in Iran
Nowruz, marking the beginning of the new year, is celebrated every year on March 20-21. It signifies the renewal of nature and the onset of new beginnings. Not only in Iran but across many regions in Central Asia, this celebration is marked with great enthusiasm. This year, Nowruz will be observed on March 21 in Iran.
For Iranians, Nowruz is more than just a change in the calendar—it holds deep cultural and spiritual meaning. During this time, people celebrate the rebirth of nature and pursue new beginnings, embracing change and renewal. One of the most important symbols of Nowruz is the “Heft Sin” table, a traditional setting that incorporates seven symbolic items starting with the Persian letter “S.” This table reflects the spiritual and philosophical depth of Nowruz.

Goldfish: A beloved tradition on Heft Sin table
Since ancient times, goldfish have been an inseparable part of the Heft Sin table, with many considering it lucky to place these fish on the table during the celebrations. As Nowruz approaches, millions of goldfish raised in fish farms in the northern city of Rasht are sold across markets in Iran.
In Tehran, the central fruit and vegetable market in the southern part of the city overflows with goldfish vendors as the holiday draws near.

Risks of improper care for goldfish
Despite their symbolic significance, the care of these goldfish is often neglected. Thousands of goldfish are purchased by millions of people through shops and markets, but proper attention is rarely given to their care. Goldfish, which are an emblem of Nowruz, become less of a symbol and more of a casualty when neglected.
Goldfish are typically forced to live in aquariums or small containers, but experts warn that they need larger spaces, clean water, and proper conditions to thrive. Most buyers neglect factors such as feeding, water changes, and water quality, leading to the rapid death of the fish.

Short lifespan due to inadequate conditions
Goldfish, which can live up to 10-15 years under proper conditions, often suffer from extremely short lifespans due to inadequate care. Factors such as overcrowding, water contamination, oxygen deficiency, and improper feeding contribute to the premature deaths of these fish. After Nowruz, when the celebration ends, many of the purchased fish are discarded or left in open waters where they fail to survive.
As a result, millions of goldfish sold during Nowruz die within weeks due to poor conditions.

Efforts to raise awareness on proper goldfish care
This issue has sparked protests from various groups. Organizations such as the Tehran Municipality, along with environmental protection groups, are trying to raise public awareness about proper goldfish care. However, no comprehensive mechanisms have been put in place to address this issue effectively.
Environmentalists and animal rights advocates continue to campaign against the practice, but their efforts remain limited. Experts stress that while Nowruz is a time for renewal and hope, it is crucial to remember that goldfish, as part of these celebrations, need proper care to live healthily.

Environmental impact of disposable traditions
Experts argue that purchasing and imprisoning a living creature for mere aesthetic purposes, only to discard it afterward, is environmentally unacceptable.
They recommend avoiding the purchase of goldfish during Nowruz unless proper care can be ensured.