Union strikes in Türkiye after failed Nike negotiations
Nike, Inc. is an American multinational corporation that markets footwear, apparel, equipment, accessories, and services worldwide. (Adobe Stock Photo)
Turkish Cooperative, Trade, and Office Workers’ Union (Koop-Is) has decided to go on strike after collective bargaining talks with U.S.-based sports footwear and accessories firm Nike’s Turkish subsidiary failed to reach an agreement.
The union stated that the employer’s proposal was inadequate in addressing economic conditions and employee expectations. The strike will begin at 10:00 a.m. (GMT+3) on March 21, 2025, affecting all company locations.
In its announcement, the union pointed to several critical issues in the negotiations, including the disciplinary board, meal allowances, bonuses, job security, and seniority incentive bonuses.
The union emphasized that the employer’s stance did not sufficiently protect employees’ rights. After thoroughly reviewing the most recent offer, the union concluded that it was insufficient and that the employer had not met its fundamental demands.
“A proposal below industry standards”
The union criticized Nike Türkiye’s offer, describing it as falling below industry standards and failing to improve employees’ living conditions.
Koop-Is stressed its commitment to protecting the rights of its members and reiterated its adherence to the principles of social dialogue throughout the negotiation process.
The strike decision has been shared with UNI Global Union, an international workers’ organization. Koop-Is also stated that it is open to resuming talks if the employer adopts a more worker-friendly approach.
The union underscored that for a fair agreement to be reached, the employer must take a more reasonable stance. It highlighted that this battle for workers’ rights is crucial for ensuring labor peace and justice, as employees must be able to live with dignity.
Nike has been struggling with stagnant product sales and shrinking profits since 2021, leading to major disruptions in the company’s balance sheet.
On Oct. 13, Nike CEO John Donahoe stepped down following a bleak financial outlook and failure to meet performance targets.
Beyond product oversupply and criticism over an uninspiring product lineup, Nike’s revenues have been negatively impacted by its push toward direct-to-consumer sales, which reduced its reliance on wholesale distribution channels.
Additionally, in August, Nike halted online sales in Türkiye, citing changes in customs regulations, resulting in a significant revenue decline from the Turkish market.
